Dica is a Danish company which is a total supplier of a wide assortment of furniture, playground equipment, educational games and toys for indoor and outdoor play, hobby materials, a large range of bikes and go-carts and sand toys for the playground. A major business is also set-up, delivery and service of playgrounds for kindergartens, schools and institutions throughout the country.
The company was in a sales process with several external private investors and the company’s sales director, which ended with the sales manager took over the business.
The buyer was found by conducting a structured sales process targeting many potential buyers, primarily wealthy business people who wanted to buy and run a business.
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